How to build customer loyalty through automation?
Did you know that returning customers spend up to 67% more than new ones? What’s more, it can cost five times more to attract a new customer, than it does to retain an existing one.
Customer loyalty is at a premium. But it doesn’t come out of nowhere – it’s the result of a well-thought-out strategy that aims to provide the best possible customer experience.
How can you build it using automation?
1. Use a chatbot
When you hear about automation, do you think of a chatbot? Rightfully so – but you need to know that this is just a small part of the capabilities of artificial intelligence.
The primary function of a chatbot is to provide immediate (and helpful) answers to customer questions. Quickly solving their doubts or problems is in itself a way to build their loyalty.
A chatbot can also serve as a virtual assistant who „guides” customers through your offer.
However, you can go one step further. Artificial intelligence gathers knowledge about your customers, which you can use to build loyalty. If someone starts a conversation with a chatbot for the umpteenth time – it will not miss it.
For customers who already use your services or have made a purchase in the past, you can offer something extra during a conversation with a chatbot. It can be a discount code, but also a link to an interesting material – such as an e-book created by your company.
Using AI Busters automation engine you can easily plan similar conversation scenarios.
2. Personalize messages wherever possible
Personalization in business has been talked about for years. Artificial intelligence creates the greatest opportunities in this regard.
All thanks to the fact that it constantly collects data on customers – and is able to recognize their emotions.
Let’s not kid ourselves, human memory is fallible – but in the case of automation, there is no such thing as „memory”. Instead, there is a database. So no statement of the customer will be forgotten, which can be used to develop a communication strategy and build consumer loyalty.
You can also create personalized product recommendations or change your services so they meet your customer expectations.
3. Create a loyalty program powered by artificial intelligence
A loyalty program doesn’t have to work the same way for all customers.
Depending on their needs or preferences, which you can learn about through artificial intelligence you can tailor the program’s terms and conditions to specific consumer groups.
You can also use artificial intelligence to handle inquiries related to the loyalty program. This is one of the core features of the AI Busters automation engine.
4. Never leave customers unanswered
One stumble can make all the difference in customer loyalty. Especially if it is related to customer service.
With artificial intelligence, you’ll stay in touch with your customers 24 hours a day – and no message from them will be missed.
It’s true that artificial intelligence won’t answer absolutely every question. However, if it doesn’t, it will forward the message to a qualified person and let the customer know immediately when they can expect their issue to be resolved.
5. Use artificial intelligence to analyze customer feedback
All the tactics described above are effective in helping build loyalty among customers. In fact, nothing shapes it like a product or service that meets their expectations.
Artificial intelligence can also help you analyze the feedback coming from the source itself. AI Busters performs a detailed analysis of user comments and then creates clear reports summarizing their content.
The feature is already available in mobile app stores.
Sounds interesting? Explore all the possibilities of AI Busters!