Why is m-commerce the future of e-commerce?
Thousands of articles have been written about the growth in e-commerce recently. Indeed, the industry is growing more dynamically than ever. According to PWC data, the value of the Polish e-commerce market in 2026 will exceed PLN 162 billion, which means an average annual growth of 12%.
However, less is said about how e-commerce is changing. One of such key changes is the shift towards m-commerce.
So what’s the future for e-commerce?
What is m-commerce anyway?
The very term „m-commerce” is simply an abbreviation of „mobile commerce”.
Until a few years ago, commerce was limited mainly to stationary devices – classic computers or laptops. Today more and more people make purchases on their smartphones.
According to the data collected in the E-commerce in Poland 2020 report, 73% of Polish internet users in 2020 made purchases on the Internet, and 69% of people declared that they buy using mobile devices.
Therefore, investment in m-commerce has enormous potential – consumers are clearly interested in this channel.
There are 3.9 billion smartphone users worldwide (according to Statista data) and only slightly more than 2 billion personal computers (according to Forrester Research data).
In 2020, m-commerce was responsible for 65% of global sales in electronic channels.
However, the interest in mobile commerce varies depending on the region. The leaders here are Asian countries, where mobile sales account for as much as 80% off all purchases. What’s interesting, almost 50% of the world’s m-commerce can be connected to China.
The remaining regions (Western Europe, North America, Latin America, Central and Eastern Europe) are staying far behind – mobile sales account for 40% of all e-commerce purchases.
Nevertheless, the numbers are big and everything indicates that they will be more and more impressive each year. You cannot deny that the way we browse the Internet is changing – we explore it using a smartphone rather than a computer.
Consumers are ready to make purchases in mobile channels – however, companies must make it easier for them.
What advantages do customers see in m-commerce?
- M-commerce is a natural consequence of the popularity of e-commerce. Online shopping is much more convenient than traditional one, and m-commerce is even better than classic e-commerce channels.
- Online shopping becomes easier and faster. There are websites where one click is enough to finalize the transaction.
- Mobile applications, which are an inseparable part of m-commerce, function in a way as loyalty programs. Thanks to purchases made using this channel, customers get favorable discounts.
M-commerce is also about application stores
It is worth realizing that m-commerce is not limited to classic online stores. These are primarily applications that are now offered to their customers by the largest players on the market. However, everything indicates that it will be an increasingly common solution.
It cannot be denied that users have to download such an application from somewhere. For this purpose, they use mobile application stores – such as the App Store or Google Play.
In this type of store, great emphasis is placed on the opinions of users. The app’s ratings cannot be overlooked. Most of your customers will also see user comments before downloading the app – and they will go a long way towards whether or not they choose to download it.
Thanks to AIBusters, you can manage these comments easily. The system, using machine learning technology, will carefully analyze them and then automatically provide a personalized answer.
Thanks to this, you will dispel any doubts of people who want to download your application improving the image of your brand.
Find out more about the possibilities of the AIBusters automation engine!